Privacy Policy

1. Introduction to Pictal and Our Core Privacy Commitments

Welcome to Pictal, your trusted AI-powered photo creation app designed for a clean workflow that combines visual generation and caption writing. Pictal allows you to start with your own photo, describe what you want to change, generate a new photoreal result, then refine a short caption that matches the final image. The app focuses on practical creation rather than complex editing panels, so you can move from idea to shareable output quickly. The flow is simple: choose a photo from your library or take a new one with the camera, write a creative direction in your own words, generate a portrait style result with a realistic camera look, and after generation, Pictal can produce one short English caption suggestion based on the generated image—you can edit the caption freely and publish the result to your personal Record. Pictal is not limited to a single effect; the same photo-to-photo generation flow can be used for different goals depending on your description, including scene and background changes, lighting shifts, color grade adjustments, mood and atmosphere tweaks, styling guidance, and more. Save and share are built in, with published results stored locally on your device, and settings include a clear cache action for removing temporary files, as well as access to this Privacy Policy and the User Agreement. At Pictal, protecting your privacy information is our top priority , and we are fully committed to ensuring that your personal data, uploaded photos, generated content, and sensitive information remain secure, private, and under your complete control at all times. This Privacy Policy details how we handle your data when you use Pictal, with an unwavering focus on our non-negotiable core commitments: we protect your privacy information, strictly do not collect any facial information or biometric data, use only Pictal’s self-developed AI services and never use any third-party services, and never send your data to any third-party services . These commitments are embedded in every aspect of our app—from design and development to daily operation—ensuring you can enjoy the convenience and creativity of AI photo creation without any privacy concerns or compromises.

2. No Account Required – Enjoy Complete Anonymity

First and foremost, Pictal does not require you to create an account, register, or log in to use any of its features . This is a fundamental pillar of our privacy commitment, crafted to ensure that you can use our app without leaving any personal traces, providing any identifiable information, or linking your activity to your real-world identity. As soon as you download and install Pictal, you gain full access to all its functions immediately—no need to enter your name, email address, phone number, date of birth, or any other personal details. This means your use of Pictal is entirely anonymous; there is no connection between your interactions with the app (uploading photos, writing creative directions, generating images, editing captions, publishing to your Record, or exporting content) and your personal identity. We understand that many users value their anonymity, especially when uploading personal photos and creating custom content, and we have eliminated all unnecessary barriers to entry to honor that. You can freely explore different creative directions, generate photorealistic images, refine captions, and manage your Record, all without disclosing any personal information, ensuring your privacy is protected from the moment you start using Pictal.

3. Strictly No Collection of Facial Information or Biometric Data

At Pictal, we protect your privacy information with the utmost care and strictly do not collect any facial information, facial features, biometric data, or any other form of personally identifiable information from your uploaded photos, camera usage, or device . This is not just a promise—it is a core principle that guides every decision we make in developing and operating our app, embedded in every line of code and every feature we offer. Pictal’s sole purpose is to help you create and refine photos through advanced AI technology, and our AI focuses exclusively on the visual elements needed to generate the requested changes (such as scene backgrounds, lighting, color grading, or styling) without extracting or processing any facial information. When you upload a photo—whether it includes a person, landscape, or other subject—our AI processes only the visual details necessary to fulfill your creative direction, and it never scans, extracts, stores, or uses any facial information in any way. Even if your uploaded photo contains facial features, our AI completely ignores all facial details, including but not limited to facial landmarks, expressions, skin texture, eye color, or any other facial characteristics. This ensures that your privacy is fully protected, and no sensitive facial or biometric information is ever collected, processed, retained, or used for any purpose. We recognize that facial information is highly personal and sensitive, and we take every possible measure to ensure it remains private and untouched, so you can upload your photos with complete confidence, knowing that your facial data will never be accessed or used.

4. Comprehensive Privacy Protection in Every Aspect of Use

Our commitment to protecting your privacy extends far beyond not collecting facial information—we implement comprehensive measures to safeguard your privacy in every aspect of your use of Pictal. We do not track your usage habits, do not record your browsing history within the app, do not collect your device information (such as device model, IP address, operating system, location, or device ID), and do not store any data that could be used to identify you individually. Whether you are selecting a photo from your library, taking a new photo with your camera, writing a creative direction, generating a photorealistic image, editing a caption, publishing to your Record, exporting content to your Photos app, or clearing your cache, you can do so with complete peace of mind, knowing that your activity is not being monitored, tracked, or recorded. Your uploaded photos, generated images, edited captions, and published Records are never collected or stored on any external servers—all data processing is completed locally on your device, and the only copies of your content remain exclusively on your device, giving you full, exclusive control over your creations. As soon as you finish using the app or close it, any temporary processing data is immediately deleted from your device, leaving no trace of your activity. You can delete your uploaded photos, generated images, captions, or Records at any time directly from the app, and we will have no way to access or recover them—ensuring that your privacy and personal content remain completely in your control. We do not use cookies, tracking pixels, or any other tracking technologies to monitor your activity, and we never collect any data about how you use the app beyond what is necessary to generate the requested content, which is immediately discarded after use.

5. Self-Developed AI Services – No Third-Party Involvement

Another non-negotiable commitment of Pictal is that we use only Pictal’s self-developed AI services and never use any third-party AI services, data processors, external tools, or third-party APIs . All AI technology powering Pictal—including photo generation, caption suggestion, visual refinement, and all other AI-driven features—is independently developed and maintained exclusively by the Pictal team. We never rely on external AI services or third-party tools, because we know that doing so could put your privacy at risk. Third-party services may collect, store, or share your data without your knowledge or consent, which is something we will never allow. By developing our own AI technology, we ensure complete control over every aspect of data processing, eliminating any risks associated with third-party involvement and ensuring that your data never leaves our secure system. Our AI is specifically designed for photo creation and caption writing, with a sole focus on delivering high-quality, photorealistic results while protecting your privacy. We continuously improve and optimize our self-developed AI using our own internal resources and data—we never use your uploaded photos, generated images, captions, or any personal information to train our AI, ensuring that your privacy is protected at every stage of our technology development. This independent AI development allows us to maintain full control over data processing, ensuring that no external party can access or use your data, and that all processing is done in a way that prioritizes your privacy.

6. No Data Sharing with Third-Party Services

Furthermore, we never send your data, photos, generated images, captions, Records, or any information about your use of Pictal to any third-party services . This includes advertisers, data brokers, social media platforms, cloud storage providers, or any other external companies or entities. All data processing occurs locally on your device, and we never share your data with any external parties for any reason. We do not sell your data, do not rent your data, do not license your data, and do not use your data for any purpose other than providing the photo creation and caption writing service you requested. This commitment ensures that your photos, personal information, and usage activity remain private and secure, with no risk of unauthorized access, sharing, or misuse. Unlike some AI tools that share user data with third parties for marketing, advertising, or AI training purposes, Pictal keeps all your data strictly on your device, with no external transmission or sharing. Our self-developed AI technology operates entirely within your device or our secure internal systems (for minimal, temporary processing when required by device limitations), and we never send any of your data to external servers or third-party services. This means your data is always under your control, and no external party can access or use it without your explicit permission—which we will never ask for, as we have no need to share or access your data beyond providing the service you use.

7. Strict Age Requirement: 18 Years of Age or Older

Pictal is strictly intended for use by individuals who are 18 years of age or older . We are committed to protecting the safety and privacy of minors, and this age requirement is a critical part of that commitment. We do not knowingly allow users under the age of 18 to download, install, or use Pictal or any of its features. By using Pictal, you confirm that you are at least 18 years old and that you will use the app in a responsible and appropriate manner, in line with this Privacy Policy and our content guidelines. Since Pictal does not require an account and does not collect any personal information, we rely on your honest confirmation of your age to ensure compliance with this requirement. If we become aware that a user is under 18 years of age, we reserve the right to restrict or terminate their access to Pictal immediately, without prior notice, to ensure the protection of minors. We believe that adhering to this age requirement is essential to maintaining a safe and appropriate experience for all users, and it complements our core focus on protecting privacy and preventing any potential harm to minors.

8. Prohibited Content Guidelines

To ensure a safe, respectful, and positive experience for all users, and to protect the privacy and dignity of others, you agree not to upload, process, or create any content that is obscene, sexual, violent, harmful, illegal, or inappropriate when using Pictal. This includes, but is not limited to, the following types of content, which are strictly prohibited, as they violate the spirit of our app and could compromise the safety and privacy of other users: Obscene, sexual, or explicit content—you may not upload any photos, generate any images, or write any captions that contain nudity, sexual acts, explicit sexual content, or content that is sexually suggestive or exploitative. Such content is not only inappropriate but also violates the privacy and dignity of others. Violent, bloody, or harmful content—you may not upload any photos, generate any images, or write any captions that depict violence, bloodshed, torture, harm to individuals or animals, or any other violent or harmful scenes. This also includes content that promotes or glorifies violence, self-harm, or suicide. Pictal is intended to be a positive platform for creative expression and photo creation, and violent content has no place in our community. Privacy-invading content—you may not upload photos of other individuals without their explicit, written consent. This includes photos of strangers, colleagues, family members, or any other person who has not agreed to have their image used in Pictal. Uploading photos of others without their consent violates their privacy, which we are committed to protecting—just as we protect your privacy information, we also protect the privacy of others. Illegal or harmful content—you may not upload any photos, generate any images, or write any captions that are illegal, promote illegal activities, or pose a threat to the safety of others. This includes content that promotes terrorism, illegal drugs, fraud, or any other illegal activity. Infringing content—you may not upload any photos that infringe on the copyright, trademark, privacy, or other intellectual property rights of any third party. Non-compliant content—you may not use Pictal to generate or share content that violates this Privacy Policy, our content guidelines, or any ethical standards for creative AI use. We reserve the right to take action against any user who violates these prohibitions, including but not limited to restricting or terminating their access to Pictal. While we do not actively monitor or review the content you upload or generate (as part of our commitment to protecting your privacy information), we may take action if we become aware of prohibited content through user feedback or other means. Our goal is to maintain a safe and respectful environment for all users, and we appreciate your cooperation in adhering to these guidelines.

9. Data Storage and Management

All content you create or upload using Pictal—including your original photos, generated images, edited captions, and published Records—is stored exclusively locally on your device . We do not collect, store, or back up any of this content on external servers or cloud storage. This means you have full, exclusive control over your content at all times. You can access your Records at any time through the app’s Record tab, save generated images to your device’s Photos app (with your explicit permission for iOS access), or delete any content you no longer need directly from the app. When you delete content from Pictal, it is permanently removed from your device, and we have no way to recover it—ensuring that your privacy is protected and that you can manage your content as you see fit. Additionally, Pictal includes a clear cache feature in the Settings tab, allowing you to delete temporary files generated during AI processing, further giving you control over the data stored on your device. We never collect or store any of your cache data, and clearing your cache will not affect your saved Records or uploaded photos.

10. Permission Usage

Pictal only requests permissions that are strictly necessary to provide its core features, and we never use these permissions to collect additional data or invade your privacy. The app may request access to your device’s camera (to take new photos for creation) and photo library (to select existing photos for editing and to save generated images)—these permissions are requested only when you attempt to use the corresponding feature, and you can revoke or deny these permissions at any time through your device’s settings. If you deny or revoke these permissions, you may be unable to use certain features (such as taking new photos or saving generated images), but you will still be able to use other parts of the app. We never access your camera or photo library without your explicit permission, and we never collect or store any photos or camera data beyond what is necessary to fulfill your immediate request (which is processed locally and discarded after use).

11. Our Unwavering Commitment to Privacy and Security

We understand that trusting an app with your personal photos and creative content requires a high level of confidence, and we are committed to earning and maintaining that trust by upholding our unwavering privacy commitments. Protecting your privacy information is our top priority, we strictly do not collect any facial information or biometric data, we use only Pictal’s self-developed AI services and never use any third-party services, and we never send your data to any third-party services . Every aspect of Pictal is designed to prioritize your privacy, from our self-developed AI technology to our local data processing, ensuring you can enjoy the convenience and creativity of AI photo creation without any privacy concerns. We continuously update our app and self-developed AI technology to enhance the user experience and strengthen privacy protection, addressing any potential security vulnerabilities to ensure that your data remains secure at all times. Since we use only self-developed AI services, we can quickly address any security or privacy concerns without relying on third parties, ensuring that your privacy is always protected. We also implement strict security measures for any temporary data processing, including advanced encryption to prevent unauthorized access, even though all such data is immediately deleted after use. Our team is dedicated to maintaining the highest standards of privacy and security, and we regularly review and update our practices to ensure they align with our core commitments and the evolving needs of our users.

12. Contact Us

If you have any questions, concerns, feedback, or requests regarding this Privacy Policy, the app’s features, our self-developed AI services, your privacy, or the use of Pictal, please feel free to contact us at any time. We are committed to addressing your inquiries promptly and professionally, and we will never ask for any personal information to assist you—you can communicate with us completely anonymously, without sharing your name, email address, or any other identifying details. We respect your privacy even when you reach out for support, and this commitment aligns with our overall dedication to protecting your privacy information.

Pictal Team